Why municipalities should invest in their own communications infrastructure
Communication is the lifeblood of a vibrant democracy – this is especially true for local communities. It builds trust, informs about important decisions, and strengthens the bond between citizens and their administration. However, current developments show how heavily this communication depends on external platforms and their operators.
A look at recent news makes this clear: Meta has abolished fact-checking for content and reduces the visibility of political content by default. On the X platform, Elon Musk is creating a world that reflects his own views – without any fact-based oversight. Such developments highlight how fragile the existing communication infrastructure is. Municipalities face the challenge of finding a trustworthy and independent solution to reach their citizens.
The challenge for municipalities
Besides the dependence on social media, there are two other major challenges that make communication in municipalities more difficult:
Lack of time: Local authorities are under immense time pressure. Daily decisions, administrative tasks, and the organization of projects often leave little room to develop elaborate communication strategies or to operate multiple platforms simultaneously.
Insufficient range: Newsletters and municipal websites are often not actively followed by citizens. Instead, social media platforms like Facebook, Instagram, and others dominate communication. However, municipalities are dependent on algorithms and platform operator decisions that determine which content is even visible.
These two points illustrate that municipalities urgently need a solution that is both time-efficient and independent of external platforms.
The solution: A custom app with Communi
The answer to these challenges lies in a municipal communication infrastructure that remains in the hands of local authorities. Communi provides such a solution: a dedicated app that bundles and centralizes all important communication channels.
1. Linked solutionsCommuni enables the integration of over 7,000 services. This allows messages to be distributed across multiple channels at the touch of a button. The app acts as a "single point of truth," a central source of information that people trust. Citizens no longer need to search through various platforms to find relevant news – all important information is clearly available in one place.
2. Create a European alternativeMany people desire an alternative to large American platforms. While there are attempts to decentralize social media, these often fail due to a lack of awareness, insufficient marketing, and user complexity. Communi, on the other hand, offers a local solution with clear added value: The app is tailored to the local context, giving the municipality full control over content and enabling broad reach. This approach guarantees rapid dissemination and high acceptance among citizens.
More information
Get our free digital information pack now with all the information about Communi, compactly packaged in one email including references from municipalities and associations of municipalities that are already using Communi.
Conclusion: Highly effective communication for municipalities
A dedicated digital communication infrastructure is essential for municipalities to communicate independently and efficiently. Communi provides municipalities with a powerful tool that not only saves them time but also offers maximum control over their communications. The app consolidates information, strengthens citizen trust, and ensures that municipal content is disseminated in a targeted and effective manner. It's time to take the future of municipal communication into your own hands – with Communi.
In the mood for a conversation?
These are questions that municipalities often ask themselves.
What makes Communi different from other location apps?
- Trust the most widely used platform for communication: with over 700 apps created, the Communi platform is the most widely used white label app for communities.
- You can only reach people if people enjoy using your location app. That's why we create a custom app in your design that's super easy to use.
- A Communi app makes communication in your community easier. By involving people and providing interfaces to over 5,000 providers, you save a lot of time with our location app.
Will the people in your community use your app?
From what we know: Yes. Why? The app is extremely useful for the people in your community. In addition to the important municipal information, citizens can:
- Immediately participate in digital local life without registration or login.
- Finally see all information in one central location. (e.g. club events, information about burst water pipes, offers from the village shop, etc.)
- Connect quickly and easily. For example, to borrow a jigsaw or a packet of baking powder.
How much effort is involved in managing the app?
Because people are actively involved in the app, it is much easier to manage than
for example, a website. Linking the app to the website and social media presence also saves a lot of time because information is automatically imported through existing channels.
How does Communi promote volunteerism?
Through shared groups, your local app connects with the apps of local clubs and churches.
